UTMs are incredibly useful for tracking activity associated with campaigns in Google Analytics. Learn how to avoid the most common UTM tracking mistakes.

If you want your blog to be successful, you'll need to know what makes it successful. A good way to do this is to have the best possible understanding of your visitors and how they interact with your blog. Google Analytics is awesome, but you're missing out on a lot of useful information if you haven't gone the extra mile and setup goal tracking. Not only do you need to setup goal tracking, but first you need to identify what the right goals are to track. The following is a list of 23 goals you should be tracking on your blog if you aren't already.