The Social Media Content Sharing Automation Framework

This framework is designed to save time and maximize exposure by automating the process of sharing manually curated content with your followers. This is the system we use on Penguin Initiatives, but it is by no means a one size fits all solution. It is merely one example of what can be done with the wide array of sophisticated tools freely available to inbound marketers today. We share this in the hope that it inspires you to create your own creative framework to meet your needs.

Framework Flowchart

The Social Media Content Sharing Automation Framework Flowchart

Framework Components & Functions

feedly

feedlyFind great content to share & save it to Pocket

feedlySubscribe to great content providers & auto-share providers you begin following on Twitter via Buffer via IFTTT

Blog RSS Feed

Blog RSS FeedWhen you publish a new blog post, have it automatically placed into Pocket via IFTTT

MailChimp

MailChimpWhen you publish a new blog post, have it automatically email your subscribers via MailChimp

Pocket

PocketAfter consuming great content in Pocket, tag said content with relevant hash tags and archive it to have it added to your Buffer

PocketTag your new blog posts with relevant hash tags and archive them to have them added to your Buffer

IFTTT

IFTTTAutomatically send new Blog Posts from RSS Feed into Pocket

IFTTTAutomatically add archived Pocket content to your Buffer

IFTTTAutomatically add announcements of newly subscribed feedly channels to your Buffer

Followerwonk

FollowerwonkDiscover the optimal Buffer schedule times based on the most active hours of your Twitter followers

Buffer

BufferAutomatically post your curated content to Twitter, as well as your Google+ and Facebook pages

bit.ly

bit.lyUse your own short branded domain for your URL shortener links in Buffer

Twitter

TwitterAutomatically tweet your curated content with relevant hash tags, at the optimal times via Buffer

Google+

Google+Automatically post your curated content to your Google+ Page with relevant hash tags, at the optimal times via Buffer

Facebook

FacebookAutomatically post your curated content to your Facebook Page with relevant hash tags, at the optimal times via Buffer

2 COMMENTS

  1. This is a great solution for sharing a lot of content (consider adding an automation fo archiving all posts into a google doc as well) but automating from pocket to buffer doesn’t allow you the chance to add your own comment or insight. You are just posting headlines and links. That is fine sometimes, but it is less valuable than adding something of your own to each post. I suppose you could just log into buffer every now and then and add some comments… But you might forget what some articles are about.

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