Penguin Initiatives

It's quite amazing how many web sites there are that don't do the basics. If you have a web site and you want it to succeed, then make sure you've done all of the following at the very least. This post will explain domain-wide redirects, proper page title, meta description, alt attribute, and URL usage, as well as web analytics and making sure to host all your own content on your own domain.

There's a lot that goes into assessing the value of a link. Knowing the value of a link is important, because you don't want low-quality links nor do you want to waste too much time, money or both on links that aren't truly worthwhile. The following are ten factors to take into account when assessing link acquisition targets.