OptinMonster WordPress Plugin Increases Opt-ins by 450%!

Results of using OptinMonster on Penguin Initiatives

Recently I began using OptinMonster on Penguin Initiatives to increase the amount of subscribers. I was absolutely shocked by how effective it turned out to be. I’ve tried other opt-in popup products before and they didn’t seem to make much of a difference at all. They also proved to be incredibly intrusive and just plain annoying, so I quickly gave up on them and moved on. OptinMonster appears to be a perfect blend of design, functionality and elegance that really does the trick. For this reason I’ve decided to share my results using OptinMonster thus far, along with a review of the product.

Cumulative subscriber growth by day before and after OptinMonster

Cumulative subscriber growth by day before and after OptinMonster

New subscribers by day with and without OptinMonster

New subscribers by day with and without OptinMonster

Conversion Rates by OptinMonster Opt-in Type

Conversion Rates by OptinMonster Opt-in Type

What is OptinMonster?

OptinMonster is a premium WordPress plugin that enables you to utilize several different approaches to acquire mailing list subscribers. It integrates with all the major email service providers and offers built-in A/B testing. Customization is simple through a very intuitive interface. OptinMonster allows you to target specific locations and/or categories on your WordPress site where you would like their Opt-in forms to appear. One of its most sophisticated features is Exit Intent, which triggers the Opt-in form to appear when users move their cursor outside your website’s window.

PROS

  • Most effective way to grow your mailing list
  • Uses cookies to mitigate annoyance of regulars
  • Has sexy default template options
  • Very quick & easy to setup

CONS

  • Intrusive by its very nature
  • Isn’t cheap
  • Not able to stop showing opt-ins based on IP address
  • Is so popular the default templates don’t appear unique to visitors

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