How To Manage Tags with Qubit’s Opentag Tag Management

What is Tag Management?

Generally your website will use a series of primarily JavaScript tags for third-party services to enhance & track your website. Some sites end up using a lot of tags. Using a tag management service such as Qubit allows you to easily keep track of all your tags via a centralized dashboard for one website, or multiple websites.

Why should I manage my tags?

When you don’t manage your tags, over time you can lose track of them. This can lead to you keeping outdated tag references in your code, which can slow down your website while adding no value. You may not even recognize what certain tags are, what it is they do, or whether or not you even need them. It requires you to change your template files to add and remove tags.  This means all of your tags load separately, via different JavaScript files and web servers. If one web server is down or extra slow for any reason, this harms your websites’ load time. A good tag management service solves these issues.

Why should I use Qubit?

Qubit’s tag management service offers an incredibly powerful service called Opentag entirely free, for up to 1,000,000 monthly pageviews. The product is easy to use and reliable. Qubit’s Opentag service takes all of your various tags, with the rules you set for each and loads them as you see fit from a single JavaScript file that’s stored in their CDN for optimal speed.

How do I use Qubit?

1. Create a free Qubit Opentag account on their registration page.
2. Create a Container for your website.
3. Setup all your tags & the rules for where your tags load.They have templates for many popular tags to choose from, but you can also choose to add a “Custom Script” for any scripts not already in their system as a template as you can see below.

   Google Universal Analytics Tag Template

    

   

   Custom Script Tag

   

4. Commit your Container.
5. Remove your tags from your website’s template files.
6. Add their embed code before your site’s closing head tag.
7. Test your site to make sure everything still works as its supposed to.