The Secret
I simply enhanced the professionalism of my extension’s small tile promotional image and added similar large tile and marquee promotional images.
The Extension
The extension I’m referring to here is called Theme Sniffer. It simply detects any given theme or template being used on web sites built in Drupal, Joomla or WordPress. The original version was first published in the Chrome Web Store on May 22, 2012. I built it because I personally wanted such an extension and it did not yet exist.
The Original Chrome Web Store Promotional Image
The New Chrome Web Store Promotional Images
The Results
The Data
Note that those increases stand regardless of the viral blog post that shot up the numbers drastically on November 3rd and 4th and they are regardless, still that significant! If we removed that fluke event’s data from the 2012-11-01 through 2012-11-08 average the increase would be even more spectacular!
In fact, if we assumed something more average such as 700 impressions and 25 installations on November 3rd and 4th, the increase would amount to a whopping growth of 1,539% in impressions and 192% in installations!
The Takeaway
Don’t be lazy! Make the extra effort to design professional, consistent, promotional images in all sizes for your Chrome Extension, because the payoff can be HUGE!
awesome job, Dude!!
Coincident, the change in the artwork cannot do this. Change back and this will not change anything.
The extension is nice and simple to use.
Thanks i love it
I just did this and saw impressions go from 23,000 to 83,000!
That’s awesome to hear, well done!
Thanks i have not added the not required images for webstore atleast this gave me a push to do so looking forward to the results of the change