Google Analytics

UTMs are incredibly useful for tracking activity associated with campaigns in Google Analytics. Learn how to avoid the most common UTM tracking mistakes.

Have you ever wanted to know exactly how many people visiting your WordPress website are blocking your ads? If so, you're in luck. This guide will show you how to tag new sessions from visitors using AdBlockers with a Google Analytics custom event. Then show you how to segment users with AdBlockers via an advanced segment in Google Analytics.

Advanced segments in Google Analytics are one of the most powerful tools for gaining immense insight into your visitors. Not utilizing them is a HUGE mistake for any web site owner. For this reason I've spent the time creating, collecting and consolidating them to aid you in your Google Analytics mastery.

Referral spam can cause a lot of problems for you when trying to make sense of your Google Analytics data. Here's how to avoid those problems in WordPress.

This guide shows you how to track: External Link Clicks Internal Link Clicks Affiliate Link Clicks Anchor Link Clicks 404 Errors Comment Form Submissions ...

If you want your website to be successful you need to track events on your website that you consider to be forms of success. When you track success, you can identify how to achieve more success. If you don't track success, you're just shooting in the dark and wasting your bullets. Imagine that these bullets are your effort, you only want to use them when there's a good shot.