- Share your content when your followers are most active
- Tweet at the companies and people you mentioned in your content
People are a lot more likely to share your content if it’s about them. It strokes their ego and they like to stroke it more by retweeting if they find your site & content to be of quality. Plus, if you’re writing about them or their company they are also likely to have a larger following than most.
- Share your content with popular & relevant hash tags
Just start typing in #keyword in Twitter and see if a recommended hash tag pops up that’s relevant to your content. You can also search the hash tag to see how popular it is and what type of content is generally posted using it. Of course, don’t overdo the hashtags like I did in my poor example tweet above =P
- Use sexy social sharing toolbars that follow readers as they scroll through your content such as Flare
Make sure to use widgets rather than just icon links, as they make it a lot easier for users to share and keep them on your website as well.
- Build an email subscriber list
Your fans are more likely to share your content and this way they’ll know about your new content soon after you’ve published it.
Keep your opt-in form in view at all times with a sticky widget to increase your subscription rates.
- Post your best content on popular, relevant social news sites, groups and forums
If done in the right way, to the right audience, at the right time your content can get picked up and grow substantially. For example when one of my pieces of content made the front page of Hacker News it resulted in 6,713 visits directly from Hacker News, as well as 1,374 visits from Twitter and fall out traffic from many other sources resulting in 12,994 visits in a single day! @lexKrasny has seen great results from promoting content in relevant Google+ Communities and recommends this tactic heavily.
- Use Social Locker for the meat of your evergreen content
If you have proven content that has a particularly meaty portion to it, you can throw that part in a Social Locker and require people to share it in order to access it. I’ve done this on only two posts and in only one month this tactic has acquired an additional 62 social shares.
- Ask people to share your content
It can really help if done right. Just do so in a casual, friendly, persuasive manner.
- Write clever titles and introductions to your content
People won’t ever get to your great content if it doesn’t grab their attention to begin with, so spend some time writing clever, yet concise titles. Once they do get to your content, they likely won’t bother to read much of it if the beginning to it is bland, so if you’re going to have an introduction make sure it adds value.
- Create content that you would share
If you wouldn’t share it yourself then why would your readers share it?
- Use Tweet this when relevant
HubSpot uses this tactic very well by posting lists of a bunch of interesting statistics and includes links for each one to “Tweet This Stat” with the Click To Tweet service.
- Market your other relevant content
If you’re running WordPress use something like the Yet Another Related Posts Plugin like I do below my bio beneath this post.
Google Analytics Advanced Segments
Advanced segments in Google Analytics are one of the most powerful tools for gaining immense insight into your visitors. Not utilizing them is a HUGE mistake for any web site owner. For this reason I’ve spent the time creating, collecting and consolidating them to aid you in your Google Analytics mastery. If you have any I missed, please share them. I want to make this the best and most thorough source for Google Analytics advanced segments online. In order to use these advanced segments in your Google Analytics accounts, simply click on the links of the ones you would like below to add them to your accounts for your own use. Note that if you would like to add many or all of these advanced segments, you can save time using the batch installation method explained at the bottom of this post.
Keyword Length Segments
Note that I have excluded keywords with “://” and “.com” in them to avoid URLs and domains from making their way onto this segment, since they are not keywords. I’ve also taken the liberty of removing “(not provided)” and “(not set)” from the 2 Word Keywords segment for this reason. So obviously, you’ll have to adjust the .com to whatever your domain TLD is, if it isn’t a .com.
Conversions by Visit Count
Josh Braaten recommends this segment because he finds it very useful for lead generation. It shows you how the number of visits impact your conversions and allows you to see different behavioral patterns leading to conversion.
Mobile Traffic Segments
Google Analytics comes with Mobile Traffic and Tablet Traffic segments built-in as defaults. For some odd reason they do not, by default provide Smartphone Traffic or Desktop Traffic segments. You can easily build these missing segments using the default Mobile & Tablet segments, which I have done for you below.
Responsive Resolutions Traffic Segments
Wouldn’t it be useful to see how many actual visitors are encountering the various dimensions of your responsive layouts? A lot of time is spent making sure responsive layouts render well in all the standard resolutions. I’ve created the following advanced segments to help you see how many of your visitors are actually being impacted by your work utilizing regular expressions. I’m utilizing the resolutions found in the Skeleton boilerplate responsive grid. If you have any others that you’d like to see here, please let me know.
Branded & Non-Branded Keywords Segments
I have these setup, so they include “” in the filters. So you’ll need to replace this with your brand name. If your brand is multiple words, it usually make sense to setup multiple filters. For this blog I would use if “penguin” or “initiatives”, rather than just if “penguininitiatives”. This should encompass your core brand as well as brands related to your core brand. This can include projects, products, people, events, nicknames, etc. Essentially anything people may type in to find your web site specifically due to an association with your web site. Take a quick look through your Google Alerts keywords, as some of the keywords you’re tracking there may be relevant. Just scanning through your non-brand keywords will help you identify any of these you may have missed. I have them setup to exclude “://” and “.com” as well as “(not provided)” and “(not set)”, so your segments aren’t cluttered with non-keywords.
(not provided) Traffic Segment
If you want to painfully discover how much traffic you aren’t allowed to see the organic query behind thanks to our friends at Google, I’ve included it as well.
Social Media Traffic Segment
I’ve tried my best to capture as many major social media channels and common social URL shorteners as possible. Feel free to suggest more so we can make this more comprehensive. Currently the list includes: facebook, quora, twitter, linkedin, google plus, youtube, hacker news, reddit, imgur, tapiture, disqus, 9gag, tumblr, stumbleupon, delicious, technorati, digg, myspace, bit.ly, tinyurl, ow.ly, t.co, & tweetdeck.
Blog Traffic Segment
Your blog traffic is another segment that should be included by default, but isn’t. The one below assumes your blog is located at the following path: domain.com/blog/
Filter Major ISPs
Q&A Keyword Monitoring
Kane Jamison created this custom segment to help mine your own keyword traffic for ideas for Q&A content for your site.
Business Hours vs. Off Hours
Michael Freeman of ShoreTel created this custom segment to see what impact business hours 8 a.m. – 9 p.m. (ET) have on your web traffic.
Image Search Traffic Segment
Unfortunately, this won’t get you the detail of the specific keywords driving this image traffic. It will merely tell you how many visitors are coming in per day from Image Search. Google considers all of this traffic “referral” traffic for some bizarre reason, so you’ll need to be viewing the Overview or the Referrals Traffic Source in order to see this segment’s data.
User Behavior Segments
You should absolutely be tracking custom goals for all froms of conversion on your web site (desired actions you want your users to take on your site). Make sure you setup advanced segments for all of your custom goals as well, if you haven’t already.
Share Your Google Analytics Advanced Segments
In order to share your Google Analytics advanced segments, once you’ve created them simply follow the instructions from the Google Analytics Blog: Share your custom reports, advanced segments and dashboards
Save Time With Batch Installs
If you want to install most or all of the above segments, you can save yourself some time by batch installing them via the links below. You can pick and choose which segments you want or do not want to install in each batch.
Return The Favor
On a final note, think about how much time you just saved by having all these advanced segments ready to go for your use. Just imagine how much time that would have taken you to set all of those up from scratch!
Now please return the favor and put forth a small percentage of the time & effort you just saved, by sharing this link with your friends & colleagues via Google+, Twitter, LinkedIn & Facebook!
If you want to go the extra mile, please suggest a useful advanced segment that we should add to our collection here.