The Secret

I simply enhanced the professionalism of my extension’s small tile promotional image and added similar large tile and marquee promotional images.

The Extension

The extension I’m referring to here is called Theme Sniffer. It simply detects any given theme or template being used on web sites built in Drupal, Joomla or WordPress. The original version was first published in the Chrome Web Store on May 22, 2012. I built it because I personally wanted such an extension and it did not yet exist.

The Original Chrome Web Store Promotional Image

The New Chrome Web Store Promotional Images

The Results

The Data

Date	Impressions	Installations
2012-11-01	597	10
2012-11-02	576	16
2012-11-03	2180	30
2012-11-04	1336	32
2012-11-05	683	37
2012-11-06	695	23
2012-11-07	705	20
2012-11-08	853	30
2012-11-09 NEW PROMO IMAGES POSTED ONLINE	2,617	19
2012-11-10	11,925	36
2012-11-11	12,148	64
2012-11-12	10,695	36
2012-11-13	8,459	45
2012-11-14	9,326	37
2012-11-15	9,282	37
2012-11-16	9,961	55
2012-11-17	12,971	47
2012-11-01 through 2012-11-08 AVERAGE 2012-11-10 through 2012-11-17 AVERAGE AVERAGE INCREASE	953 10,596 1,112%	25 45 180%

Note that those increases stand regardless of the viral blog post that shot up the numbers drastically on November 3rd and 4th and they are regardless, still that significant! If we removed that fluke event’s data from the 2012-11-01 through 2012-11-08 average the increase would be even more spectacular!

In fact, if we assumed something more average such as 700 impressions and 25 installations on November 3rd and 4th, the increase would amount to a whopping growth of 1,539% in impressions and 192% in installations!

The Takeaway

Don’t be lazy! Make the extra effort to design professional, consistent, promotional images in all sizes for your Chrome Extension, because the payoff can be HUGE!