How I Increased My Extension’s Chrome Web Store Impressions 1,112% in only 15 Minutes!

  • 2
  • November 19, 2012
Theme Sniffer Stats Trend

The Secret

I simply enhanced the professionalism of my extension’s small tile promotional image and added similar large tile and marquee promotional images.

The Extension

The extension I’m referring to here is called Theme Sniffer. It simply detects any given theme or template being used on web sites built in Drupal, Joomla or WordPress. The original version was first published in the Chrome Web Store on May 22, 2012. I built it because I personally wanted such an extension and it did not yet exist.

The Original Chrome Web Store Promotional Image

Original Chrome Extension Small Tile Promotional Image (440 x 280)

The New Chrome Web Store Promotional Images

New Chrome Extension Small Tile Promotional Image (440 x 280)

New Chrome Extension Large Tile Promotional Image (920 x 680)

New Chrome Extension Marquee Promotional Image (1400 x 560)

The Results

Chrome Web Store Stats Trend for my Theme Sniffer Extension

The Data

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Note that those increases stand regardless of the viral blog post that shot up the numbers drastically on November 3rd and 4th and they are regardless, still that significant! If we removed that fluke event’s data from the 2012-11-01 through 2012-11-08 average the increase would be even more spectacular!

In fact, if we assumed something more average such as 700 impressions and 25 installations on November 3rd and 4th, the increase would amount to a whopping growth of 1,539% in impressions and 192% in installations!

The Takeaway

Don’t be lazy! Make the extra effort to design professional, consistent, promotional images in all sizes for your Chrome Extension, because the payoff can be HUGE!

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About Andy Forsberg

Andy Forsberg is Digital Marketing Director at the mobile & web app development company MentorMate in Minneapolis, MN and has been developing profitable websites for over 16 years. He started his professional career as founder of a major online music network of web properties. Andy is an expert at digital marketing and front-end web development. He is known for his Google Analytics, Salesforce, SEO & WordPress expertise. Connect with Andy on Google+, Twitter and LinkedIn.


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