Advanced segments in Google Analytics are one of the most powerful tools for gaining immense insight into your visitors. Not utilizing them is a HUGE mistake for any web site owner. For this reason I’ve spent the time creating, collecting and consolidating them to aid you in your Google Analytics mastery. If you have any I missed, please share them. I want to make this the best and most thorough source for Google Analytics advanced segments online. In order to use these advanced segments in your Google Analytics accounts, simply click on the links of the ones you would like below to add them to your accounts for your own use. Note that if you would like to add many or all of these advanced segments, you can save time using the batch installation method explained at the bottom of this post.
Keyword Length Segments
Note that I have excluded keywords with “://” and “.com” in them to avoid URLs and domains from making their way onto this segment, since they are not keywords. I’ve also taken the liberty of removing “(not provided)” and “(not set)” from the 2 Word Keywords segment for this reason. So obviously, you’ll have to adjust the .com to whatever your domain TLD is, if it isn’t a .com.
Josh Braaten recommends this segment because he finds it very useful for lead generation. It shows you how the number of visits impact your conversions and allows you to see different behavioral patterns leading to conversion.
Google Analytics comes with Mobile Traffic and Tablet Traffic segments built-in as defaults. For some odd reason they do not, by default provide Smartphone Traffic or Desktop Traffic segments. You can easily build these missing segments using the default Mobile & Tablet segments, which I have done for you below.
Wouldn’t it be useful to see how many actual visitors are encountering the various dimensions of your responsive layouts? A lot of time is spent making sure responsive layouts render well in all the standard resolutions. I’ve created the following advanced segments to help you see how many of your visitors are actually being impacted by your work utilizing regular expressions. I’m utilizing the resolutions found in the Skeleton boilerplate responsive grid. If you have any others that you’d like to see here, please let me know.
I have these setup, so they include “” in the filters. So you’ll need to replace this with your brand name. If your brand is multiple words, it usually make sense to setup multiple filters. For this blog I would use if “penguin” or “initiatives”, rather than just if “penguininitiatives”. This should encompass your core brand as well as brands related to your core brand. This can include projects, products, people, events, nicknames, etc. Essentially anything people may type in to find your web site specifically due to an association with your web site. Take a quick look through your Google Alerts keywords, as some of the keywords you’re tracking there may be relevant. Just scanning through your non-brand keywords will help you identify any of these you may have missed. I have them setup to exclude “://” and “.com” as well as “(not provided)” and “(not set)”, so your segments aren’t cluttered with non-keywords.
I’ve tried my best to capture as many major social media channels and common social URL shorteners as possible. Feel free to suggest more so we can make this more comprehensive. Currently the list includes: facebook, quora, twitter, linkedin, google plus, youtube, hacker news, reddit, imgur, tapiture, disqus, 9gag, tumblr, stumbleupon, delicious, technorati, digg, myspace, bit.ly, tinyurl, ow.ly, t.co, & tweetdeck.
Unfortunately, this won’t get you the detail of the specific keywords driving this image traffic. It will merely tell you how many visitors are coming in per day from Image Search. Google considers all of this traffic “referral” traffic for some bizarre reason, so you’ll need to be viewing the Overview or the Referrals Traffic Source in order to see this segment’s data.
You should absolutely be tracking custom goals for all froms of conversion on your web site (desired actions you want your users to take on your site). Make sure you setup advanced segments for all of your custom goals as well, if you haven’t already.
If you want to install most or all of the above segments, you can save yourself some time by batch installing them via the links below. You can pick and choose which segments you want or do not want to install in each batch.
On a final note, think about how much time you just saved by having all these advanced segments ready to go for your use. Just imagine how much time that would have taken you to set all of those up from scratch!
Now please return the favor and put forth a small percentage of the time & effort you just saved, by sharing this link with your friends & colleagues via Google+, Twitter, LinkedIn & Facebook!
If you want to go the extra mile, please suggest a useful advanced segment that we should add to our collection here.
Andy Forsberg is a digital marketer in Minneapolis, MN and has been developing profitable websites for over 16 years. He started his professional career as founder of a major online music network of web properties. Andy is an expert at digital marketing and front-end web development. He is known for his Google Analytics, Salesforce, SEO & WordPress expertise.
I think something is botched with your Android Smartphone traffic segment. Shouldn’t it just be include = Operating system contains Android / exclude = Tablet is Yes? Right now, it seems as though you’re telling it to include ALL traffic that is either ‘mobile (including tablet)’ OR Android OS, then filtering out tablets after. However, that still leaves all kinds of non-android OS traffic that came through in the ‘mobile (including tablet)’ filter.
Note that your Google Image Search one will only show the oddly referral tagged Google Image Search traffic. Google has shifted over a large amount already into the google bucket in organic traffic so you would need more than a simple segment to get that information.
I’ve excluded page depth 1,2 & 3 to filter out visitors who browsed less than 3 pages in their most recent visit. This implies that these visitors we very engaged with the web site’s content. I’ve included all other page depths by only excluding page depths of 1, 2 & 3.
Visitor Type = New Visitor ultimately means the same thing. If you test it you’ll see that you’ll get the same results with either filter. I’ll adjust it anyway though, because your filter is less confusing =)